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Privacy Policy

PRIVACY POLICY UPDATED June 2024


At GoPerformance Fitness Lab we are privileged each and every day to help members to achieve their
health and fitness goals. We understand the need to protect personal information provided to us and take
this role very seriously. Our commitment to protecting the privacy and confidentiality of our members’
personal information is addressed in this Privacy Policy.
We want you to understand why we collect your personal information, how the confidentiality of this
information is protected and how you can find out what information concerning you is recorded. This
Policy applies to GoPerformance Fitness and our collection, use, storage and disclosure of personal
information in our Club, through our websites and mobile applications, on social media and through other
mechanisms.

 

CONSENT


By providing us with Personal Information, we will deem you to understand this Privacy Policy, and we will
deem you to consent to our collection, use and sharing of such Personal Information for the purposes
identified or described in this Privacy Policy.


You may withdraw your consent at any time; however, we may not then be able to provide you with our
full range of services. We will advise you when you withdraw your consent of the impact that will have on
what we are able to provide. For information on withdrawing your consent, please contact our Chief
Privacy officer: info@goperformancefitneslab.ca

 

UPDATES


We may, from time to time, update this Privacy Policy. Any changes we make to this Privacy Policy will be
effective when we post the revised policy on our website. By continuing to interact with us after the
modified version of the Privacy Policy has been posted, you are accepting the changes to the Privacy
Policy. It is your responsibility to ensure that you read, understand and accept the latest version of the
Privacy Policy. The date at the top of this Privacy Policy indicates when it was last revised.

 

PERSONAL INFORMATION


Personal information is information about you as an individual and includes information that identifies you
and that can be used to contact you. This includes such information as your name, birth date, e-mail
address, mailing address, telephone number, banking information, credit card number, and the like. It
may also include information about your health and fitness levels and goals, if you have communicated
these to us. We also collect data about the services that you purchase from us, the frequency of your
visits to our clubs and about the specific equipment, classes and services that you take advantage of.
Personal Information may also include other types of more technical information such as IP addresses,
geolocation, device ID, or browsing history in connection with our mobile app or websites, but only when
this information can identify you as an individual. Information that is aggregated and cannot be associated
with an identifiable individual is not considered to be Personal Information.

 

HOW WE USE YOUR PERSONAL INFORMATION


Among other things, as described further in this Privacy Policy, we use Personal Information that we
collect for the following purposes:
• to understand your fitness and other related needs and objectives and to assist you in achieving them
• to determine your eligibility for membership and for receiving our products and services
• to provide you with a copy of your membership contract and other related agreements
• to process your membership payments and to ensure that your account remains up to date
• to invite you to participate in member surveys or other opinion-gathering devices that assist us in
making our clubs more responsive to your needs
• to inform you of various matters relating to your membership
• to send you newsletters, personalized offers and other information about products and services that we believe may be of interest to you
• to conduct contests, prize draws, competitions and other special promotions
• to enforce our agreements
• to collect amounts owing to us
• to protect against harm to the rights, property and safety of GoPerformance, our employees, members and others
• to detect, investigate and prevent activities that are unlawful or in violation of GoPerformance's policies and/or the terms of our agreements


Aggregate Data:

We may combine your personal information with that of other individuals to create
aggregate data which we will use, among other things, to improve our products and services and develop
new ones, to create personalized digital experiences, and to send you, and others like you, offers and
information that we believe you or they may be interested in. Aggregate data is general information about
groups of customers but not about you as an individual. We may also disclose aggregate member data to
be used in academic research (e.g., exercise adherence), provided, however, your data will never be
individually identified or identifiable in reports of the research findings; only aggregated data (for example
group averages) will be presented.


Photographs:

In the interest of security and prevention of crime, we may take a digital photograph of you
when you become a member. We will use that photograph to verify your identity when you attend at the
club, and where we deem necessary for health, safety or security reasons. If you don’t wish to provide
your photograph, you may decline. If you do permit us to take your photograph, you may ask us to delete
your photograph later. If we do not have your photograph on your member profile, we may ask you to
provide identification to verify your identity when you attend our clubs.


Contacting Us:

GoPerformance Fitness wants to hear from our members regarding any issues or
comments they may have with respect to their memberships, or any services offered by our clubs. We
may record this information and transmit it to our clubs in order to address them in the appropriate
manner. When you contact us, including (without limitation) by post, telephone, fax, email, SMS, live chat,
through our website or App or through social media, we collect the information that you disclose to us.
This may include details such as your name, address, telephone, fax, email and phone number, as well
as your questions, inquiries, comments, complaints or requests. If you correspond with us through any
media, we may keep a record of that correspondence.


Surveys:

From time to time, we may ask you to complete surveys that we use for research purposes and
which we will use, for example, to improve our products and services and develop new ones. We will
collect the information that you provide if you respond, however you are under no obligation to respond to
them.


Video Surveillance:

We use video surveillance in our clubs to protect the rights, property and safety of
GoPerformance, our employees, members and others. In the event of accident, theft or other incident, we may
use and share information related to the incident as required for investigative, operational, insurance,
legal or other necessary purposes.


User Generated Content:

If you post content (including, without limitation, text, pictures, audios, videos,
testimonials, tweets, blog posts or reviews) to online platforms, such as social media, or to any publicly
available blogs or other publicly available features of our website, they may be viewed by other users of
social media or our website. By making personal information publicly available on our social media sites
or on our website, you consent to publication by GoPerformance or our service providers and agents.

 

Telecommunications:

GoPerformance Fitness may ask you for contact information such as your
telephone, mobile or fax number or e-mail address, and keep and use this information as well as disclose
it to other trusted third parties so that we or any of these third parties may contact you directly through
these channels for the purpose of marketing (including telephone and e-mail marketing and automated
telephone messages) of goods, services and special offers that may be of interest to you. Your consent to
this is not a condition of your membership.


In-Club Wireless Access:

As a convenience to our members, wireless internet access may be available
in some of our facilities. Any such in-club wireless access is provided by third parties and not
GoPerformance Fitness. We are not responsible for our wireless internet provider’s privacy, information or
other practices. By accessing such services, you agree to any applicable terms of use, which will be
provided to you when you connect to the wireless internet service. When you access our in-club Wi-Fi we
may collect the unique identifier of the device you use to access the Wi-Fi and the internet domains that
you visit. We use this information to identify issues with our network and to troubleshoot problems with
the Wi-Fi. We may also collect your name and email address so that we may send you information and
special offers that we believe may be of interest to you. We may also use aggregated information for
marketing research and planning, which aggregated information will not identify and is not associated with
you or any other user of our in-club wireless internet.


ONLINE ACTIVITIES


GoPerformance Fitness Member Site:
When you log in to the GoPerformance Fitness Member Portal, we collect information such as your
membership ID, browser type, IP address, computer type, type of mobile device (if used), computer
operating system, the site from which you navigated to the Member Portal, the time and date you logged
in, whether you are a repeat visitor to the Member Portal, the pages that you view and any links that you
click.


GoPerformance Fitness Website:
When you visit our website at www.goperformancefitnesslab.ca, our server logs automatically record
statistical information, such as your IP addresses, type of operating system, device type, browser use,
time and duration of visit, webpages requested, approximate geographical location (country, province,
city), your page views, the time you spent on the Website and your clicks and interactions. We also
identify categories of visitors to the Website by items such as domains and browser types.
If you request a visit to one of our Clubs, or a free workout, we collect your name, email address,
approximate geographical location, the Club you are interested in and the site you navigated to the
Website from.


GoPerformance Fitness Mobile App:
When you download the GoPerformance Fitness Mobile App, we collect your email address, your name
(which may also be a pseudonym/nickname), and electronic identification data (log-in data, functional
cookies). This allows you to login and use the many features of the App. You also have the option of
storing your date of birth, your gender, information about your height, weight, target weight, your workout
intensity (low/medium/high) and your fitness goal (e.g. weight loss, muscle strength) in the App, to allow
you to track your progress in reaching your fitness goals.

 

Digital Markers (including cookies):
A digital marker is a resource created by the visitors’ browser in order to remember certain pieces of
information for the web server to reference during the same or subsequent visit to the Website.

Examples of digital markers are “cookies” or HTML5 web storage. Some examples of what digital markers do are as
follows:
• they allow a website to recognize a previous visit each time the visitor accesses the site;
• they track what information is viewed on a website which helps website administrators ensure
visitors find what they are looking for.


GoPerformance Fitness uses sessional and persistent digital markers/cookies on some portions of our
website. We use these cookies or similar technologies to store your preferences, record session
information such as information on what pages you access or visit, develop information about your
preferences and interests, alert you to areas that we think might be of interest to you when you return to
our Website, record past activity in order to provide better service when you return to our Website, help
rotate banner advertising so as to ensure that visitors are not repeatedly sent the same banner ads, and
customize content based on your browser type or other information you provide. We may also combine
such information with other information that we have collected from you from various sources (e.g. in our
clubs, through our mobile App, or from social media) in our consumer database. This allows us to improve
the quality of our service, including by storing user preferences, tracking user trends and providing
relevant advertising to you based on your activities. We also use digital markers/cookies and similar tools
placed by our advertising partners for tailored interest-based advertising purposes.


GoPerformance Fitness also uses digital markers/cookies to collect data related to your browsing activity
or your device. For example, we collect data related to your IP address, your browsing history, the
content of the pages you visited, the number of clicks you make, your type of device, the site you came
from and the site you’re going to when you leave ours, your approximate geographical location, your
email, as well as the ads and videos that you viewed on each site. We are also able to track which of our
ads you interact with on third-party websites. We use such data to provide you with ads that are more
relevant to your interests such as, for example, ads related to the sites and contents you viewed, and to
identify other people with similar interests. If you click on one of our ads online, including to contact us by
phone, your mobile phone number and cookie related data may be shared with our digital partners and
used to track the effectiveness of our advertising and for the purposes of delivering ads that may be
relevant to you in the future.


We do not currently honour “do-not-track” signals from a website browser. You may adjust your browser
settings to reject digital markers, including cookies, if you choose. You can also delete` the cookies
present on your computer from your browser, or completely deactivate the feature that keeps or stores
cookies on GoPerformance Fitness’ Website. Certain features also allow you to deactivate some cookies
and to keep only those you want. If this interests you, review your browser settings. Note, however, it may
affect your ability to interact with our website.


GoPerformance Fitness’ also uses third party remarketing services, such as Meta and Double Click by
Google, to advertise on third party websites (including Google) or social media sites to previous visitors to
our website and to other visitors who may have similar preferences. This could be in the form of an
advertisement on the Google search results page, Facebook or Instagram, or on sites across the internet.


You may opt-out of Google Analytics and other digital media platforms by using the Digital Advertising
Alliance of Canada’s ad choices tool:
https://youradchoices.ca/en/tools

 

Visitors may also opt out of a third-party vendor’s use of cookies by visiting the Network Advertising
Initiative opt-out page:
http://www.networkadvertising.org/managing/opt_out.asp


Interest-based advertising opt-outs work by saving cookies in your browser that tell the various ad
partners that you have opted-out. Because cookies are generally browser-specific, your choice will only
apply to the web browser from which you opt-out. You must opt-out from each web browser from which
you do not want interest-based advertising (and this may involve different devices, if you use more than
one).
If you opt-out of interest-based advertising by a third party, these technologies may still collect data for
other purposes, including analytics, and you may still see ads across the Internet, but the ads will not be
targeted based on information about you, and may therefore be less relevant to you and your interests.

 

Social Media:
If you engage with us on social media, we will collect information that you have added in your registration
profile from those accounts, and which is made available to us by default by the relevant Social Media
Platform.
We also place various social media buttons on our website in the form of a link, including (but not limited
to) Meta (Facebook and Instagram), X (formerly Twitter), Pinterest. When you visit a website which
integrates social media plugins, certain data (your current IP address, visited sites, the date and time the
website etc.) is forwarded to these social media services even if you are not registered with these services.

If you are already logged into the social media service when you click on the social media button, the
social media service may also use this data to identify your username and possibly even your real name.
We have no control over the extent, nature and purpose of such data processing by the social media
service. 
You can find further information about data protection regarding Facebook, Twitter and Instagram.
 

Location Information:
If you use our App, we may collect location data obtained from your mobile device. If you use our website
or the Member Platform, we may collect location data obtained from your IP address. We use this location
data to find our nearest club to you, present you with membership product options, provide club
amenities, club hours, and Group Fitness classes at our clubs near you and driving directions to our
clubs. We also collect aggregate location data (City and Country only) to learn more about how our
Website, Member Platform and App are used to assist us in optimizing the experience for our users. If
you would prefer not to provide us with your device’s location information, you can control what location
information is shared in the settings menu of your device.

 

Web Analytics:
Web analytics is the collection, analysis, measurement, and reporting of data about web traffic and visits
for purposes of understanding and optimizing web usage. Information in digital markers may be used for
the purpose of web analytics to remember your online interactions with GoPerformance Fitness’ Website.

 

Google/Adobe Analytics:

GoPerformance Fitness may use third-party web analytics services on our
websites, such as those of Adobe and Google Analytics. These service providers help us analyze how
users use our websites. They may collect various data points associated with your visits to our websites,
including your IP address, and they may place cookies to help with the analysis. To learn more about
Adobe Analytics and how to opt-out, click here. To learn more about Google Analytics and how to opt-
out, click here.


SHARING OF PERSONAL INFORMATION


GoPerformance contracts with trusted companies to act on our behalf to fulfill certain functions. We may
use third party service providers to process or handle personal information on our behalf and to assist us
with various services such as data processing, printing, mail distribution and marketing. Some of our
service providers are located outside of Canada. As a result, your personal information may be
accessible to regulatory authorities in accordance with the law of these jurisdictions. We will take steps to
ensure that such parties adhere to our policy with respect to the protection of your personal information.
Except as set out in this policy or as required or permitted by law, GoPerformance Fitness will not sell or
disclose any of your personal information to any other organization without first obtaining your consent.

 

GoPerformance Fitness may, however, disclose information in the following cases:
• to enforce or apply our membership agreements
• to protect the rights, property or safety of GoPerformance, our employees, our members and others
• where permitted by law, including to comply with a subpoena, warrant or order
• to law enforcement in connection with an investigation
• to a person authorized by a law or collective agreement
• to an investigative body or government institution which can oblige us to do so
• in emergency situations in which we believe that the life, health or safety of a member or other person may be in danger
• to an agent retained by GoPerformance in connection with the collection of your account
• if all or a part of our business is sold, we may transfer information we have about you in preparation for or as part of completing that transaction
• to our insurers, insurance adjusters and/or lawyer in connection with legal proceedings (actual or contemplated)

ACCURACY and RETENTION


GoPerformance Fitness strives to maintain the accuracy and completeness of your Personal Information.
You may ask us to delete or correct information contained in your file. Any such requests must be made
in writing to our Chief Privacy Officer, at the address below. GoPerformance Fitness will keep your
Personal Information for as long as it remains necessary for the identified purposes or as required by law,
or in accordance with our retention schedules, which may extend beyond the termination of our
relationship with you.


SAFEGUARDS


GoPerformance Fitness has comprehensive security controls to protect against unauthorized access,
use, alteration, duplication, destruction or disclosure of your Personal Information. We use safeguards
that are appropriate to the sensitivity of the information. Each of our employees is responsible for
maintaining the confidentiality and security of all Personal Information to which they have access. We
keep our employees informed about our policies and procedures for protecting personal information.
Where necessary, our employees are required to sign agreements to keep your personal information
confidential.


ACCESS


In order to fulfill requests for access to information in your file or to answer any questions or address any
concerns individuals may have about privacy, GoPerformance Fitness has designated a Chief Privacy
Officer. In addition to answering inquiries, the Chief Privacy Officer is also responsible for ensuring that
the requirements of this Privacy Policy and related procedures are being met.


CONTACT US


All inquiries or complaints regarding privacy should be directed in writing to the Chief Privacy Officer by
mail, FAX or e-mail at the addresses below. We will endeavour to respond to all inquiries within thirty (30)
days from the date on which our Chief Privacy Officer has received the inquiry. GoPerformance Fitness
can refuse access to a file in certain circumstances.

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